What's up with that pillow on my fb feed?

The facebook gnomes just kept showing this pillow to me!  They are sooo tricksy.  As a PT who specializes in helping get good sleep (you can't heal if you don't sleep), I just couldn't resist.  I had to try it out for myself and I wanted one for my patient's to try as well.  
You'll find my review and some tips for use of the pillow below...
A few notes: this is the pillow designed more for shoulder pain than GERD, the elevation is not as high
my take aways(in case you don't feel like watching me get snuggled up in a pillow):  
* it's hot
* it does relieve pressure on your shoulder
* You still probably need another pillow to get yourself positioned just so
* it ain't cheap, but then, neither are you ;)